|Job description||Contract type: Permanent
Thank you for your interest in joining the National Audit Office as a Digital and Social Media Officer. This pack will give you a better idea of who we are, what you’ll do when you join us, and what we offer. It also gives more details about the application process.
Our position is unique, and our work is extraordinarily influential. Totally and distinctively independent, we scrutinise public spending for Parliament. This means we work for, and for the good of, everyone in the country. Our financial audit and value for money work, and everything else we do, helps society work better – supporting and enabling improvements in the way services are delivered right across the public sector. The recommendations from our work result in financial savings and positive changes in government to improve services and ensure value for money for the taxpayer. Never has this been more important than now, with major issues such as COVID-19 and the EU Exit.
For you, this means work that has a greater value, and offers a greater challenge. You’ll tackle complex projects that inform debates and influence some of the biggest decisions that government makes. You’ll collaborate with dedicated and talented people toward shared and important goals. And, by taking on new opportunities and challenges, you’ll build a rewarding and fascinating career – one that will allow you to make an impact that you, and the nation, can clearly see.
As a Digital and Social Media Officer you will help communicate our work to our key stakeholders, notably Parliament and the civil service, through digital media. You will help share our knowledge and influence government to improve the way it delivers public services. You will promote and protect our reputation for independence and excellence.
We are now looking to appoint someone with strong communications skills who is committed to the NAO’s goals. If you like what you see and can meet our requirements, then we want to hear from you!
More about the NAO is available on our website nao.org.uk
UK nationals, nationals of Commonwealth countries who have the right to work in the UK, nationals from the EU, EEA or Switzerland with (or eligible for) status under the European Union Settlement Scheme (EUSS).
The NAO supports flexible working and is happy to discuss this with you at application stage.
Main purpose of the role:
The Digital and Social Media Officer is responsible for planning and delivering impactful digital content on behalf of the National Audit Office, with a focus on social media.
You will help to grow the NAO’s impact by creating engaging social media and other digital content aimed at our target audiences and improving the way we monitor and interact with those audiences.
The role sits in our external relations team, and reports to the Senior Digital Communications Manager. It is a hands-on communications delivery role that requires creative thinking, attention to detail and the ability to target audiences to make sure communications plans and activities achieve maximum impact.
• Plan and develop engaging social media content, including sourcing and re-packaging digital content and optimising it for different channels
• Lead and advise colleagues on long-term digital campaigns, including creating digital content on key topics such as the environment and the government’s response to the pandemic.
• Write and edit copy in line with the NAO’s tone and style for other digital channels, including e-mail newsletters, blogs and the NAO’s website.
• Work closely with colleagues in the External Relations team to ensure integrated external communications across different channels
• Evaluate and report on key metrics and impact, and use data to drive content development
• Use social media tools to understand, engage and grow our online communities.
• Develop training and support colleagues at all levels in the organisation, from auditors to the Executive Team, so their professional use of social media furthers their own impact and that of the NAO.
• Keep abreast of innovation and trends in social media and digital content
• Improve how we proactively and reactively become more present and involved in online discussion on topics relevant to our work
The impact you’ll make:
The NAO scrutinises public spending for Parliament to help the government in its drive to improve public services, nationally and locally. Our knowledge and recommendations help local and national government make better use of public money to improve people’s lives. This position will allow you to play an important role in that process, communicating our work to key stakeholders including government, Parliamentarians, the media and the public, helping to drive positive change.
Relationships and Accountability:
Reports to - Senior Digital Communications Manager
Internal relationships - The External Relations Team, Private Office, Parliamentary Relations Team, audit teams
External relationships - Parliament and civil service communications teams, think tanks and public sector trade press and bodies, research and polling organisations
Staff resources managed - None
|Skills required||Skills, experience, attributes and qualifications
The successful candidate will be able to demonstrate the following:
• Strong communication skills, with experience developing and running digital campaigns, especially for Twitter and LinkedIn, and producing clear and engaging copy in an appropriate tone.
• Experience using social media scheduling, monitoring and analytics tools, and website analytics tools, and using data to inform content development.
• Confident engaging with colleagues at all levels, providing communication advice, and generating commitment to goals.
• Able to work creatively and with a good appreciation for design in communications.
• Proactive and ambitious to deliver high performance and achieve successful business outcomes through self and others.
• Experience of supporting others to write copy in an appropriate tone.
• Experience of producing videos for social media and other digital channels.
• Basic skills in graphics design software such as Adobe Photoshop.
• Experience of working with content management systems.
• Experience working with creative design teams.
• Interest in and understanding of the political landscape and how government and the public sector works.